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College Presidents Are Too Complacent

by Scott Bittle

Monday, May 16th, 2011

The Chronicle of Higher Education is calling its new major survey of the public and college presidents "A Crisis of Confidence," but Public Agenda co-founder Daniel Yankelovich has a different take. He argues that data shows more complacency among college presidents than crisis.

The Chronicle survey, conducted with the Pew Research Center, finds the public's concern about college costs at an all-time high, and that 1 in 3 college presidents say higher education is moving in the wrong direction.

Yankelovich argues that the survey also shows a lot of satisfaction with things as they are -- perhaps too much:

Though some Americans grumble about not getting great value for their money, the vast majority are pretty well satisfied with the performance of higher education. Most Americans who have been exposed to higher education feel that their investment has been a sound one. A majority of college presidents believe that higher education is moving in the right direction. Almost four out of five (76 percent) say they are convinced that our higher-education system is doing a good or an excellent job of providing value for the money spent by students and their families.

That could mean both the public and college leaders are still reacting to the "old normal," and not grappoing with the trends that threaten social mobility, he writes.

From the perspective of the trends that trouble me, this high level of satisfaction signals a lack of awareness of the dangers that lie ahead. The message I get from the survey of college presidents is, "We are doing just fine under difficult circumstances. If you send us more money and better-prepared high-school students, we can do an even better job." Neither the general public nor the presidents of our colleges seem conscious of the seriousness of the threat; they therefore lack the sense of urgency needed to confront it.

You can read Yankelovich's full op-ed at the Chronicle of Higher Education.

For more on the challenges facing higher education -- and how both the public and college stakeholders see them, check out Public Agenda's research on higher education.


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