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This report builds on and extends Public Agenda's ongoing research on the attitudes of various stakeholder groups toward higher education reform. Here we explore the purpose and promise of more effective engagement of those stakeholders who, at first blush, at least appear to express the deepest resistance to the productivity agenda: faculty. The report's driving questions are, what does it take to bridge the most pervasive divides in perception between productivity advocates and faculty, and what can be accomplished through deeper, more strategic engagement? (2010)