Director of Communications Position
Public Agenda helps build a democracy that works for everyone. By elevating a diversity of voices, forging common ground, and improving dialogue and collaboration among leaders and communities, Public Agenda fuels progress on critical issues.
Based in New York City and founded in 1975 by Dan Yankelovich and Cyrus Vance, Public Agenda is a national, nonprofit, nonpartisan organization with deep expertise in public opinion research and public engagement. Over the years, we’ve worked on K-12 education, higher education, workforce development, health care, energy, immigration, criminal justice reform, and many other critical issues.
The Director of Communications develops the overall communications strategy for Public Agenda, for both the organization as a whole and for individual projects and campaigns. S/he reports to the President and manages the communications team: a Communications Assistant, Graphic Designer and Web Developer.
Areas of responsibility include strategic communication, development and execution of communications plans and campaigns, media relations, publication production management, social media management, service marketing and writing and editing. The director of communications also serves as the brand steward for the organization.
Specific tasks include:
- With the president and senior management team, contribute to planning organizational strategies and goals. Develop a communications plan aligned to meet organizational, programmatic and fundraising goals.
- Develop and execute 5-10 individual communications campaigns each year to disseminate publications and publicize Public Agenda activities.
- Evaluate communications activity.
- Cultivate relationship with media contacts.
- Write and edit press releases; research and develop other vehicles for garnering media interest.
- Coordinate all media outreach and work directly with journalists in developing stories around Public Agenda's work.
- Seek out and coordinate media appearances and interviews with executive and program staff. Prep staff for such opportunities.
- Monitor and analyze press coverage.
- Send daily media scans to staff.
Publication Production Management:
- Manage timelines for the design, production and dissemination of publications, coordinating with program staff based on designer's workflow timeliness of release, external factors.
- Liaise between program staff and designer on art direction, data visualization and to manage designer workflow.
Social Media Management:
Manage Public Agenda's social media identity.
- Direct social media goals, strategies and activity across Twitter, Facebook, and LinkedIn.
- Research and assess new social media channels for relevance to our audiences.
Writing and Editing:
- Manage organizational content calendar.
- Write, edit and market content for the Public Agenda blog and website, emails and op-eds and other external commentary.
- Solicit content from and provide editing support for program staff.
- Ensure alignment to written and visual brand identity.
- Process permissions requests.
- Contribute to organizational marketing plans and materials.
- Collaborate with development and program staff on Public Agenda events.
- Coordinate with the development team on fundraising endeavors, including. prospect cultivation, fundraiser mailings and development aspects of events.
- Contribute proposal language related to Public Agenda's identity and marketing and consult on project communications planning and budgeting.
- Work in partnership with communications staff at other organizations to advance shared goals.
Necessary experience and skills:
- 6+ years of experience in communications, at least 3 at a senior level.
- Exceptional project management.
- People person with a proven ability to build and maintain relationships with key influencers in media and policy.
- Excellent strategic thinker.
- Excellent written and verbal communication skills, with proven ability to describe complex policy issues clearly and accurately for different audiences.
- Experience and aptitude supervising and developing staff and managing a team.
- Skilled at collaborating with content experts, and supporting senior spokespeople.
- Skilled at both setting and adjusting priorities while managing multiple projects and responding to changing needs.
- Excellent interpersonal skills and the ability to work well with people at all levels, inside and outside the organization.
- Highly detail oriented and at ease with both data and text.
- Flexibility, patience, and a good sense of humor.
- Commitment to Public Agenda’s nonpartisan mission.
Helpful experience and skills:
- Experience in the nonprofit sector.
- Experience with the main issues that Public Agenda works on.
- A Bachelor’s degree or more.
Public Agenda offers a competitive salary and excellent benefits. We are an equal opportunity employer with a strong commitment to diversity in the workplace. To be considered, please submit your resume and cover letter with salary requirements to Roslyn Beck at email@example.com.