Public Agenda
Daniel Yankelovich Chairman & Co-Founder

In addition to Public Agenda, which he chairs and co-founded with Cyrus Vance in 1975, Daniel Yankelovich is founder and chairman of two other organizations: Viewpoint Learning, which specializes in dialogue-based learning, and DYG, Inc., a business research firm specializing in tracking social trends.

He is the author, editor or co-author of twelve books, the most recent being Toward Wiser Public Judgment (Vanderbilt University Press, 2011). Others include Profit with Honor: The New Stage of Market Capitalism; The Magic of Dialogue; New Rules; Coming to Public Judgment, and Ego and Instinct (with William Barrett).

His institutional affiliations have included: Chairman, Educational Testing Service (ETS); Founding President, the Society for the Advancement of Socio-Economics; Founder, The New York Times/Yankelovich Poll; Trustee, Brown University; Trustee, The Kettering Foundation; Fellow, the American Academy of Arts and Sciences; Member, Council on Foreign Relations, and Director of a number of corporate boards, including CBS; USWEST; the Meredith Corporation; Loral Space and Communications; Diversified Energies and ARKLA.

On the academic side, he has served as Research Professor of Psychology at New York University and the Graduate Faculty of the New School for Social Research. He is currently on the board of the UC San Diego Foundation, is a member of the Dean's Advisory Council in the Social Sciences, and in 2009, he endowed the Yankelovich Chair in Social Thought at UCSD.

He was named by PR Week as one of the ten most influential people of the past century in the arena of public affairs, communications and public relations.

He is the recipient of The Parlin Award for pioneering work in marketing research, the Dinerman Award of the World Association of Public Opinion Research, the Outstanding Achievement Award from the New York Chapter of the American Association of Public Opinion Research, and Distinguished Graduate of the Year Award from the Boston Latin School.

He was educated at Harvard College, Harvard's Graduate School of Arts and Sciences and the Sorbonne.


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01/2014 To Curb Costs, We Must Engage the Public on Health Care