Methodology in Brief

This report summarizes findings from a nationally representative survey of 1,662 adult Americans 18 years and older. The survey was designed by Public Agenda, fielded May 3-6, 2022 by Ipsos. Respondents completed the survey in English. Public Agenda conducted three demographically diverse online focus groups in January 2022. When referencing this report, cite Public Agenda. The sample was randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling. Ipsos calibrates respondent characteristics to be representative of the U.S. population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2018 American Community Survey data. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.

For a complete methodology and topline with full question wording, email research@publicagenda.org or visit this link here.

This research was supported by Lumina Foundation. The findings do not necessarily represent the views of the foundation or its officers or directors.

This report is based on research funded in part by the Bill & Melinda Gates Foundation. The findings and conclusions contained within are those of the authors and do not necessarily reflect positions or policies of the Bill & Melinda Gates Foundation.

This research was conducted in partnership with HCM Strategists.