Public Agenda explored these questions by conducting one-on-one confidential interviews with a snowball sample of 18 journalists. Interviews were conducted by video from October to December 2021. Participants included the following:
- Thirteen print journalists and five radio journalists
- Eleven journalists working at local news organizations and seven working at
national news organizations
- Eleven journalists working at for-profit news organizations and seven at nonprofit
news organizations. Several of the interviewees who currently work at nonprofit
news organizations had previous experience at for-profit news organizations.